A Unified Digital Experience for Players, Coaches, and Referees
Scope
Consumer App
Consumer Web
Singpass Integration
Role-Based Access
Client Industry
Sports & Recreation
With a "one-app" approach, STA has created a centralized platform that supports players, coaches, and referees, offering a tailored experience for each role within a unified system.
Service Performed Custom Development Full Stack Mobile App Development
Challenge #1 Managing users in different systems caused disjointed experiences and redundant tasks.
Managing users in different systems caused disjointed experiences and redundant tasks.
Challenge #2 Lack of digital tools led to manual work and no real-time visibility for key activities.
Lack of digital tools led to manual work and no real-time visibility for key activities.
Challenge #3 Compliance and secure access, especially for youth players, required better authentication and parental consent.
Compliance and secure access, especially for youth players, required better authentication and parental consent.
It streamlines tournament registration, coaching accreditation, and officiating tasks, while ensuring compliance via Singpass integration—ultimately strengthening community engagement and communication across the tennis ecosystem.
Search for players, tournaments, and social play sessions. Members can enrol in tournaments, view player profiles, join or manage social play groups, and sign up for tennis courses—all within the app.
Singapore Tennis Association’s unified platform exemplifies how digital transformation can break down silos in sports administration. By creating a tailored, all-in-one experience for players, coaches, and referees, STA has significantly improved operational efficiency, safety, and user satisfaction—paving the way for a stronger tennis ecosystem in Singapore.
Efficient Multi-Role Access A single login now serves players, coaches, and referees, reducing admin time and confusion.
A single login now serves players, coaches, and referees, reducing admin time and confusion.
Greater Community Involvement By lowering barriers to entry and simplifying compliance, STA has seen growth in active users across all three roles.
By lowering barriers to entry and simplifying compliance, STA has seen growth in active users across all three roles.
Improved Operational Oversight Tournament logistics, course registrations, and referee assignments are now fully trackable within the platform
Tournament logistics, course registrations, and referee assignments are now fully trackable within the platform
From member apps to tournament systems, we help associations like STA go fully digital.
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