Omni eCommerce Loyalty App
Their journey in the digital space is crucial for growth and adaptability in today's fast-paced market. While they have established a strong physical presence with 367 outlets across 11 territories, their e-commerce platform is integral to reaching a broader audience and providing a seamless shopping experience. However, there are key areas within their e-commerce strategy that require enhancement to fully capitalize on this potential.
Service Performed Custom Development Full Stack Mobile App Development
Challenge #1 Instore loyalty points and promotion are not aligned with online ecommerce
Instore loyalty points and promotion are not aligned with online ecommerce
Challenge #2 Do not have a good understanding of the customer instore and online purchases
Do not have a good understanding of the customer instore and online purchases
Challenge #3 Need to convert physical gift vouchers to digital vouchers that can be used instore and online
Need to convert physical gift vouchers to digital vouchers that can be used instore and online
This solution seamlessly integrated online and in-store interactions, enhancing the customer experience by providing a unified shopping journey. The system allowed customers to effortlessly switch between online and physical stores, access exclusive online offers, and benefit from personalized services both digitally and in person.
By leveraging this solution, Bee Cheng Hiang could offer a more engaging and cohesive shopping experience, catering to the evolving needs of modern consumers.
Features include a unified membership and points system, allowing customers to earn and redeem rewards across all platforms. Advanced promotions like bundle purchases, membership tier discounts, and credit card bank discounts are available both online and in-store. Clients can also leverage integrated promotions, gift cards, and a comprehensive affiliate program. Additional benefits include corporate sales campaigns, group buy campaigns, and convenient retail self-pick options, ensuring a versatile and customer-centric approach to modern retail.
To address these challenges, we developed a comprehensive solution centered around a mobile app. The app serves as a unified platform where customers can easily access and manage their loyalty points, vouchers, and promotions. The app's intuitive design and user-friendly interface ensure that customers can effortlessly navigate through available promotions, vouchers, and loyalty rewards, enhancing their overall shopping journey.
Our case studies demonstrate how we achieved measurable improvements in efficiency, customer satisfaction, and business growth through customized solutions.
900% Member Increment Membership grow from 10,000 to 100,000 Bee Cheng Hiang's membership base experienced significant growth, reflecting the brand's enhanced digital engagement and customer loyalty.
Bee Cheng Hiang's membership base experienced significant growth, reflecting the brand's enhanced digital engagement and customer loyalty.
Integrated Promotions Customers can now enjoy seamless promotions both online and in-store, creating a unified and convenient shopping experience across all channels.
Customers can now enjoy seamless promotions both online and in-store, creating a unified and convenient shopping experience across all channels.
Digital Gift Vouchers The transition from physical to digital gift vouchers allows customers to redeem them both online and in-store, providing greater flexibility and accessibility.
The transition from physical to digital gift vouchers allows customers to redeem them both online and in-store, providing greater flexibility and accessibility.
Order History Access Customers can easily view their order history for both online and in-store purchases through the app, offering complete transparency and convenience.
Customers can easily view their order history for both online and in-store purchases through the app, offering complete transparency and convenience.
Enhanced Customer Communication Bee Cheng Hiang effectively connects with its customers via email, SMS, and app push notifications, ensuring timely updates and personalized communication.
Bee Cheng Hiang effectively connects with its customers via email, SMS, and app push notifications, ensuring timely updates and personalized communication.
Contact us if you need someone to understand your business workflow and plan out your profile strategy together.
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