What is a responsive website?

Responsive web design is a web development approach that optimises the viewing and user interaction experiences across a variety of device screen sizes – from desktops, to tablets, to mobile phones. A responsive website will be able to adapt its layout automatically to suit the screen size of the device it is loading on.

How about a mobile website?

A mobile website is a browser-based website that is developed specifically for a fast and efficient experience on mobile devices. Usually, the content is primed for the user experience on a mobile device, the website is displayed in a list form, while heavy visuals are simplified, so that the web pages load quickly.

Why should I have a responsive or mobile website?

Mobile usage is increasing
Over 20% of Google searches are performed on a mobile device. In 2012, more than half of all searches were performed on a mobile device. 25% of internet users only access the internet on a mobile device. 61% of people have a better opinion of brands when they offer a good mobile experience.

Google prefers smartphone-optimised websites e.g. responsive websites or mobile websites
Since 21 April 2015, Google has expanded its use of mobile-friendliness as a ranking signal. This change affects mobile searches worldwide and will have a significant impact in Google Search results. Take the mobile-friendly test  by Google to find out if your website has a mobile-friendly design.

Positive user experience is a must
If more and more users are using their mobile devices to search and make decisions online, it will be extremely critical that your website provides mobile users an easy-to-use experience. Having a mobile-friendly website is no longer simply a nice feature, it is now a necessity that impacts the growth of your business.