SMRT Taxis is one of Singapore’s premier public transport service provider offering public taxi cab transport services island-wide. Established in 1987, it is listed on the Singapore Exchange since July 2000. In its core transport business, SMRT commits itself to offering a safe, reliable and friendly travel experience. It has an extensive network of trains, buses and taxis supported by retail amenities conveniently located within its stations.
New Opportunities with the Rise of Mobile
SMRT Taxi Partners’ Net is a web portal that provides e-services and career related content to SMRT’s taxi partners. The original web portal was developed 8 years ago. Despite its rich content and collection of functions, the portal did not receive high adoption rates. Due to the taxi drivers’ job nature and demography, they do not have the luxury of time to use and access the internet while on the move. Most of them also do not own or use computers.
The client was looking for a way to improve their services to their taxi partners. The rise and popularity of smartphones provided the opportunity to re-promote the e-service portal to their partners. This time, through a mobile strategy.
Though there was an online channel, most of the taxi partners would still visit the partner service centre to settle their administrative issues with the company. The client was looking for a way to improve their services and web portal. The rise and popularity of smartphones provided the opportunity to re-promote the e-service portal to their partners. This time, through a mobile strategy.
Responsive Web Development & Mobile First Strategy
Forecepts won the tender with our responsive web development proposal. The user experience for the new web portal would be optimised for desktop, tablet and mobile devices. We selected to develop the portal using Sitefinity, a robust and secure content management (CMS). It supported responsive web development and allowed for complex integration with external systems.
For this project, we followed a “mobile first” and responsive web development method. We paid special attention to the design of the buttons, icons, fonts, colour contrast, etc, to decide suitability for mobile usage.
For this project, we followed a “mobile first” and responsive web development design method. We paid Special attention to the design of the buttons, icons, fonts, colour contrast, etc, to decide suitability for mobile usage. The user interface of the website went through multiple iterations and testing to optimise user experience for the taxi partners.
Setting Up the CMS & Platform Integration
Besides content management, the solution platform was to integrate the website with SMRT’s backend system. The website needed to read and write information various web services. Sitefinity CMS provided a framework to develop ASP.NET components and content controls to do this.
We developed content building blocks and elements. The CMS acted as a “composer” for the setup of templates and layouts. It integrated the customised components and content elements through its drag-and-drop functions. These could be easily applied by in the CMS by the content authors and administrators.
Data Visualisation – Designing for Mobile Devices
The raw data from the backend system had to be represented in a concise format that could be easily understood by its users. The data needed to be presented in charts, graphs and tables. This posted a challenge as the presentation elements could not fit in the small screens of mobile devices.
Instead of just scaling the desktop elements, we designed and built mobile versions of the graphs, charts and tables. In the mobile view, only basic information was presented. more detailed information was displayed upon user interaction.
Instead of just scaling the desktop elements, we designed and built mobile versions of the graphs, charts and table. In the mobile view, only basic information was presented. More detailed information was displayed upon user interaction. The web portal transformed to become mobile-friendly, with easy to use content and features.
About Sitefinity Content Management System
Sitefinity™ is a content management and customer analytics platform developed by Telerik®, a leading vendor of enterprise software products. Sitefinity CMS has broad industry recognition for its innovative digital marketing platform, superior usability, powerful developer capabilities and strong multi-site and multi-lingual support.