Posted by John on June 16, 2012
We are proud to have just launched a new website for our client, Boncafé (www.boncafe.com). This is the 3rd time that Forecepts have revamped the website for Boncafé. We have put together timeline to show how the website’s looks had evolved over the years. We’re really proud to be involved the website development of a great coffee company with such a rich heritage.
This was how the Boncafé website looked like when Forecepts first took over maintenance of the website in 2005. From the copyright statement in the footer, and the 40th anniversary logo at the top of the website, this website should have been built and online since 2002.
After we took after the maintenance of the website in 2005, we were very soon invited to pitch for the revamp of their website. Forecepts won the pitch and we developed a fresh new look that focused on a lifestyle theme with a content management system. A barista’s blog & recipes section was also introduced in order to engage Boncafé’s customers in a more intimate level.
Year 2007 ~ 2008
In the following year that we had done the 1st revamp of the website, Boncafé wanted something special in commemoration of their 45th anniversary. Forecepts worked with Brainwave Design on a new concept. The idea was to have the barista’s tabletop as the backdrop for the entire website, which users would explore to navigate the website.
The website would first load to display a section of the barista’s table top. As the user clicked on the various elements that were positioned purposefully on the table, the screen would scroll to adjacent sections of the table top to reveal more content to the user.
While Brainwave Design spearheaded the art direction and photography for the website, Forecepts developed the website in Flash in order to achieve the best visual and interaction effects on the browser. The result was a beautiful interactive website experience and a great showpiece befitting of Boncafé’s 45th anniversary.
Year 2009 ~ 2011
Unfortunately, Forecepts did not win the opportunity to develop their new website in 2009 even as Boncafé enhanced its brand and launched new products that year. However, we continued to maintain our relationship with Boncafé and were involved in the design & development of a new website for Astrabon in the same year, and another new website for the launch of Être Bon, their coffee gallery and academy in the following year.
Finally year 2012, we had the good opportunity to be involved once again in the development of Boncafé’s new website, this time round, for their 50th anniversary. The project was done in collaboration with another creative agency, where the concept was created by 3-Sixty Brand Communications, while Forecepts executed the delivery of the website. We are proud to present Boncafé website 2012 (www.boncafe.com) to you. Happy 50th anniversary, Boncafé!