Etre Bon Gallery and Academy

Posted by jessette on September 3, 2010

In a designer’s life, there are those rare moments when we stumble upon clients and projects that inspire us – projects that remind us why we are in this industry and why we love what we do. When this cosmic circumstance happened, a good design comes out of it: that is Etre Bon.

Etre Bon Gallery and Academy invited us to pitch a design for their web design and e-commerce project. Etre Bon is a sub-brand of Bon Café, which aims to teach and expose Singaporeans and residents to appreciate the art of coffee-making by conducting Coffee Journey Tours and Barista Workshops. As an exclusive agent in Singapore for selling Ascaso Dream Espresso Machines, the website is also targeted for online selling/ordering of this machine as well as barista tools.

In approaching the design for this project, I focused on this particular statement from their brochure. “JOURNEY FROM CROP TO CUP. It may appear to be simple, but behind every cup of coffee lies a stirring story.” The solution doesn’t involve any rocket science or philosophical art. The solution is simple: I just created a simple illustration of the “story of coffee”, focusing on the idea, from “crop” to “cup” and the processes involved in-between.

I used some of the elements from their branding such as the striped gray line on top of the rich, black background and added some small, hand illustrated icons on the section pages.

I created some burst of colour for the e-commerce page and enjoyed designing the rest of the styling for all the pages.

The programming team, especially Elliot and Ross, our flash guy extraordinaire, did a good job in the execution of this project. I want to thank Xiong Zhou and Ian, for bringing us this gem of a client for us to work on.

Cheers to us! Or would I rather say, a cup of coffee for all of us!