Singapore Spam Control Act 2007

Posted by John on November 3, 2008

The Spam Control Act 2007 was passed by the Singapore parliament on 12 April 2007 will come into effect on 15 June 2007. This act is to control:

1. Dictionary attack / address harvesting (those craw website to gather published email addresses or email address generator.
2. Unsolicited emails

Item 1 is totally prohibited but item 2 can be performed with some regulations. There seems to be no criminal law been enforced but civil law has been activated. The sender can be sued for $25 per email, up to a total of $1 million. Sender refers to those who authorise the sending of the email. The definition of unsolicited is by the no. of similar emails i.e.:

• 100 emails in 24 hour
• 1000 emails in 30 days
• 10000 emails in 1 year

The regulation applies if:

1. Message sender (person) is in Singapore
2. Sending machine is in Singapore
3. Sender business entity (company) is in Singapore
4. Recipient is in Singapore

Here is a summary of what the sender needs to perform in order to meet the regulations.

1. Put <ADV> before the subject.
2. Provide an unsubscribe channel (email address) with proper and clear statements. E.g. Please send an email to unsubscribe@abc.com if you do not want to receive this advertisement in the future.
3. The unsubscribe channel shall available not less that 30 days after the message is sent.
4. The unsubscription shall be processed within 10 days (i.e. recipient shall not receive email after 10 days of unsubscription)

 

Learn how Forecepts can help you save both time and money with our email marketing solutions for your eDMs and e-newsletters. You may also be interested in Email Etiquette and the Spam Meltdown website.